GUIDES
Imagine bringing the excitement of a jewelry showroom into your living room. With today’s technology, selecting the perfect engagement ring has never been more interactive and convenient. Virtual try-ons eliminate the guesswork of imagining how a ring looks on your finger, allowing you to browse, try, and choose your dream ring with just a few clicks.

The Virtual Try-On Experience Explained
Virtual engagement ring try-ons provide a digital method to explore various ring styles on your hand using innovative apps and websites. By uploading a photo of your hand or using a digital hand model, these tools generate realistic visualizations of rings, enabling you to consider different sizes, styles, and settings from anywhere.
Benefits of Virtual Ring Shopping
Opting for a virtual try-on means you can explore a diverse range of designs at your convenience, without the need to visit multiple jewelers. It’s a total time-saver! Trying on rings virtually can also lead to surprising discoveries about your style preferences. Perhaps the cut you loved online doesn’t suit your hand as well as another, or a different metal color enhances your skin tone better. Virtual try-ons are essential for making these discoveries without the commitment of a physical store visit.
Below, we will highlight 6 leading lab-grown diamond brands that provide virtual engagement ring try-on tools to help visualize your perfect ring before hitting the “buy” button.
1. Brilliant Earth
Brilliant Earth leads the way for their user-friendly and seamless virtual try-on experience, making it a standout feature on the mobile version of BrilliantEarth.com. Simply select an engagement or wedding ring, tap the “Virtual Try On” button below the product images, and either upload a photo of your hand or take a new one. The selected ring will appear on your uploaded hand image, where you can adjust the size, position, and orientation for a perfect fit. Their try-on tool also allows you to customize the ring by changing the carat weight, center stone shape, and metal type using intuitive dropdown menus and sliders. What I thought was the coolest is that if you’re considering a full set, Brilliant Earth lets you experiment with different wedding bands to stack with your engagement ring by simply tapping a green stacked ring icon to visualize various combinations on your finger.


What sets Brilliant Earth apart is the ability to save and share your design. You can email it, consult with an expert, add it to your wishlist, or download the image—which includes detailed information about the ring, metal type, and band style—making it easy to remember your preferences. This comprehensive tool ensures a fun and effective shopping experience from the comfort of your home.
2. James Allen
James Allen’s virtual try-on system combines convenience with cutting-edge technology, offering a user-friendly and enjoyable experience. To begin, simply navigate to the mobile version of JamesAllen.com, where you can browse and select from an array of ring styles. Each product page features a pink “TRY-ON” icon—click this to upload or capture a photo of your hand. This feature allows for realistic visualization of different ring styles superimposed on your own hand. You can adjust the size, rotate the ring for perfect alignment, and even switch between different center stone shapes from a dropdown menu.

Moreover, James Allen enhances the interactive experience by allowing users to save their favorite settings to a wishlist with a heart icon or share their selections on social platforms like Twitter, Pinterest, WhatsApp, and email. This integration of technology and social engagement provides a comprehensive tool for customers to find their perfect ring and share their choices with friends and family for feedback.
3. Shane Co.
Shane Co. offers a dynamic and user-friendly virtual try-on experience that brings the jewelry store to your home. This feature allows you to preview how different settings and styles appear on the hand, and even better, how various engagement rings, from lab-grown diamonds to sapphires, will look on you. Simply use the ‘Virtual Try-On’ button below the product image to upload a photo of your hand, place the ring on it, and voila! You can adjust the size and position of the ring to ensure best fit. Shane Co. extends this service to include necklaces, earrings, bracelets, and even wedding bands, ensuring that both partners can enjoy trying on their future jewelry. This tool aims to make your shopping experience enjoyable and comprehensive, helping you visualize the perfect piece for your special moment.

4. Grown Brilliance
Grown Brilliance enhances the virtual ring shopping experience with a straightforward and intuitive try-on feature. On the mobile version of GrownBrilliance.com, after customizing your engagement ring, simply click the ‘TRY IT ON’ button, featuring a camera icon. The platform, powered by tangiblee, prompts you to position your hand correctly, automatically snapping a photo when aligned. The ring adjusts for optimal fit and appearance on your finger—no manual resizing or rotating necessary. For those who wish to experiment, you can easily switch the ring to different fingers by tapping the screen for a second or two. If you like how it looks, you can add it directly to your bag or share your creation with friends and family via text or email.

5. Jean Dousset
Jean Dousset, esteemed for his lineage as the great-great-grandson of Louis Cartier, elevates the ring shopping experience to an art form with a personalized virtual try-on. This service is more than just digital browsing—it’s like having a personal jeweler in your living room. On the mobile version of JeanDousset.com, the ‘Try it On’ feature allows you to visualize how different rings look on your hand, offering options to view the ring ‘On model,’ ‘On me,’ and to ‘Compare’ against common items like nail polish and champagne cork for scale. You can even experiment with stacking different rings and wedding bands to see how they complement each other.

Moreover, Jean Dousset’s concierge service provides expert guidance through virtual consultations, helping you select the perfect diamond and setting. This dedication to craft and customer care ensures that each heirloom-quality ring is not just purchased but truly chosen, tailored to fit both your finger and your style. Every ring is a masterpiece, handcrafted with the finest materials and meticulous attention to detail.
6. Vrai
Vrai transforms the engagement ring shopping experience with a virtual try-on tool accessible through mobile devices—perfect for the on-the-go user. As you design your ring, Vrai’s ‘Virtual Try-On’ feature dynamically visualizes each decision, allowing you to adjust and refine your design in real time. This interactive tool on their product pages lets you experiment with different diamond styles, metals, and band options, helping you find the ideal match for your taste.
Additionally, Vrai enriches this digital experience with virtual appointments, offering personalized consultations with their experts, where you can dive into diamond education and receive tailored advice. This service equips you with detailed insights into the customization process. It’s like having a personal jewelry consultant right at your fingertips. Vrai’s platform combines user-friendly navigation with comprehensive guidance, empowering you to confidently design and choose a ring that you’ll treasure forever.

irtual try-ons truly are revolutionizing the way couples shop for engagement rings. These six brands are at the forefront of combining technology with personalized shopping experiences, ensuring that even remote buyers can find their perfect ring with confidence. Whether you prefer the detailed customization of Jean Dousset or the advanced imaging options of James Allen, there’s a virtual try-on experience suited to every preference. Happy ring hunting!

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